Job Overview

Job Description:

Join AT&T and reimagine the communications and technologies that connect the world. Bring your bold ideas and fearless risk-taking to redefine connectivity and transform how the world shares stories and experiences that matter. When you step into a career with AT&T, you won’t just imagine the future-you’ll create it.

Overview:

AT&T’s Research, Analytics and Impact team is looking for an innovative and experienced candidate to join our B2B Product Research Team. Part of our mission is to support AT&T Business’ Product Evolution through the full Marketing life cycle – identifying opportunities, concept design, prototype/test, go to market design, and pilot/full launch – for Enterprise and Mid-Market business clients.

As a member of the B2B Product Research team, this role will deliver high quality, high impact market and competitive analysis, and support execution of best-in-class research. The position requires strong understanding of quantitative and qualitative research methods, deep knowledge of B2B markets, as well as market and competitive analyses.

The Lead Market Research & Analysis will collect data from multiple sources, prepare analyses, and partner with both internal and external strategy organizations all in support of developing new B2B product and services. They will partner with cross functional team members to synthesize B2B market intelligence, competitive positioning, and projected future growth, to help shape executive decisions and in-market actions throughout the end-to-end product lifecycle.

Candidates must be curious, have a passion for data and analysis, and the drive to do whatever it takes to get the job done right. This person will craft analyses with a strong point of view that equip product and service teams to make marketplace decisions. They must also be capable of executing multiple parallel assignments within established deadlines. A sense of ownership and driving to results, paired with a strong desire for meaningful collaboration, is essential. 

Responsibilities:

• Prepare marketing-centric analyses that will be used in the formulation of B2B product and service development and launch by synthesizing market research survey data and insights, publicly available 3rd party sources, and proprietary AT&T B2B customer information.
• Organize, plan and lead market and competitive analysis activities, including but not limited to execution of quantitative and/or qualitative research, within assigned timeframes and budget. Establish and monitor ongoing projects to ensure best-in-class execution.
• Develop high quality written presentations and reports for senior management that provide a point of view on the viability of B2B product and service options.
• Apply analytical findings in the development and support of go-to-market programs.
• Serve as the internal subject matter expert on the B2B marketplace and create, manage, and distribute knowledge sources.
• Maintain awareness of industry trends and developments through multiple face-to-face and secondary vehicles.

Position Qualifications:

• 6 to 8 years of proven skills in gathering and synthesizing third-party intelligence and research from multiple internal and external sources.
• Experience executing analysis and research at a consulting firm, at a corporation in a relevant industry, and/or large, highly matrixed organizations.
• Excellence in structuring/solving problems, drawing conclusions and formulating recommendations. Proven ability to net out key insights from detailed data and tell an actionable story.

• Ability to communicate effectively in both formal and informal situations (verbally and non-verbally).
• Ability to collaborate and partner across internal departments, garnering the best possible ideas and outcomes for the desired business goals.
• Excellent writing, summarization, and logical presentation structuring/development skills.
• Strong, professional persona with the ability to interact effectively with internal clients and external parties/outside service providers.

• Collaborative working style, strong listening skills, with ability to incorporate multiple viewpoints into discussion and decision making.
• Bachelor’s degree in a related field (Marketing, Business Administration, Social Sciences) required.
• Extensive knowledge in MS Office (PowerPoint, Excel) as well as experience with statistical software (e.g., SPSS, SAS etc.).

Preferred Experience:

• 4+ years of Marketing/competitive analysis experience across the B2B full marketing lifecycle (value proposition development, pricing, packaging, promotions, advertising/messaging, channels, etc.).
• Master’s degree preferred.

Education: Typically requires a bachelors degree.

Experience: Typically requires 6+ years of experience in similar area of responsibility.

Supervisory: No

Position Work Location:  This position is located in Dallas (TX) or Bedminster (Northern NJ/NY-metro). AT&T is an in-office work environment. Some travel is required. 

AT&T is an Affirmative Action/Equal Opportunity Employer, and we are committed to hiring a diverse and talented workforce.  EOE/AA/M/F/D/V

Our Lead Market Research & Analysis position earns between 130,700.00 - 196,100.00 USD annual. Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.

Joining our team comes with amazing perks and benefits:

• Medical/Dental/Vision coverage
• 401(k) plan
• Tuition reimbursement program
• Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
• Paid Parental Leave
• Paid Caregiver Leave
• Additional sick leave beyond what state and local law require may be available but is unprotected
• Adoption Reimbursement
• Disability Benefits (short term and long term)
• Life and Accidental Death Insurance
• Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
• Employee Assistance Programs (EAP)
• Extensive employee wellness programs
• Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone

A career with us, a global leader in communications and technology, comes with big rewards. As part of our team, you’ll lead transformation surrounded by trailblazing industry leaders like you. You’ll be empowered to go above and beyond – making a difference through company-sponsored initiatives or connecting and networking through one of our many employee groups. And regardless of where you’re at in your career trajectory, you’ll be rewarded by the impact that comes with making a difference in the lives of millions.

With AT&T, you’ll be a part of something greater, do incredible things and be rewarded with a chance to change the world.

AT&T will consider for employment qualified applicants in a manner consistent with the requirements of federal, State, and local laws.

Ready to #transformdigital with us? Apply now!

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It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, AT&T will provide reasonable accommodations for qualified individuals with disabilities.