Join AT&T and help reimagine the communications and technologies that connect the world. As part of our Consumer Technology experience team, you will be delivering innovative and reliable technology solutions to power differentiated, simplified customer experiences. Bring your bold ideas and fearless risk-taking to redefine connectivity and transform how the world shares stories and experiences that matter. When you step into a career with AT&T, you won’t just imagine the future—you’ll create it.

Overview:  As the Lead for Digital Customer Growth, you'll be responsible for optimizing Business wireless yield, buy flow progression, and conversion rates. This includes enhancing the customer journey through A/B testing and strategic enhancements. You will lead projects aimed at improving the design, functionality, and user experience of the online store. Key responsibilities include optimizing the website, tracking sales performance to pinpoint areas for improvement, overseeing order processing and fulfillment, and addressing customer feedback to resolve issues promptly and effectively.

Key Roles and Responsibilities:

1. Digital Strategy and eCommerce Coordination:

• Collaborate with cross-functional partners and development teams to develop and align digital strategies with eCommerce solutions.
• Ensure seamless integration across desktop, mobile web, and app platforms.
• Enhance digital sales channels and distribution partnerships, including affiliate sales and digital acquisition partnerships.
• Manage online launch rollouts, product management, and online offer development to ensure a coordinated and effective customer experience that drives revenue and customer satisfaction.

2. Demand and Traffic Strategy:

• Lead and optimize digital demand and traffic strategies in close partnership with marketing teams.
• Prioritize converged customer growth.
• Collaborate with technology and care teams to enhance site performance and reduce fraudulent activity while focusing on demand generation.

3. Customer Journey and Experience Management:

• Understand digital audiences and personas to guide customer journeys effectively.
• Ensure coordinated touchpoints that offer AT&T products and features at the right times.
• Ideate, develop, and advocate for initiatives on product and technology roadmaps, such as converged customer buy flows and enhanced cross-selling capabilities.
• Partner closely with technology, product, and marketing teams to prioritize and execute these digital initiatives.

4. Technology and Innovation:

• Lead a test & learn mindset, adopting structured hypothesis-driven rapid learning.
• Identify key problems or opportunities across digital and partner with design and technology teams to align on a clear path forward.
• Focus on key trends and growth drivers such as personalization and scalable AI use cases.
• Drive platform technology enhancements to ensure robust, scalable, and secure digital infrastructure that supports seamless customer experiences and integrates with emerging technologies.

5. Data Analytics and Optimization:

• Utilize advanced analytics to gather insights on customer behavior and performance metrics.
• Collaborate with analytics teams to interpret data, identify trends, and optimize digital strategies.
• Implement data-driven decision-making processes to enhance customer journeys, improve site performance, and drive digital sales growth across AT&T’s ecosystem.

Job Contribution:

• An experienced professional, recognized as an expert, creatively resolving complex issues with broad and in-depth knowledge.
• Leads significant projects with strategic autonomy, influencing executive decisions.
• Mentors less experienced staff, implements long-term plans impacting the organization, and frequently collaborates with senior leadership.

WorkSchedule: Office presence required a minimum of 5 days per week at the posted location(s). No relocation offered.

Work Location:  Dallas, TX or Bothell, WA

Education/Experience:

• Bachelor’s degree (BS/BA) desired.
• 5+ years of related eCommerce and/or product experience.

Supervisor: No

Compensation:

• Our Lead Digital Customer Growth earns between $143,800 - $215,100 USD. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.

Perks and Benefits:

• Medical/Dental/Vision coverage
• 401(k) plan
• Tuition reimbursement program
• Paid Time Off and Holidays (at least 23 days of vacation each year and 9 company-designated holidays)
• Paid Parental Leave
• Paid Caregiver Leave
• Additional sick leave beyond what state and local law require may be available but is unprotected
• Adoption Reimbursement
• Disability Benefits (short term and long term)
• Life and Accidental Death Insurance
• Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
• Employee Assistance Programs (EAP)
• Extensive employee wellness programs
• Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available), and AT&T phone

A career with us, a global leader in communications and technology, comes with big rewards. As part of our team, you’ll lead transformation surrounded by trailblazing industry leaders like you. You’ll be empowered to go above and beyond—making a difference through company-sponsored initiatives or connecting and networking through one of our many employee groups.

And regardless of where you’re at in your career trajectory, you’ll be rewarded by the impact that comes with making a difference in the lives of millions.

Ready to close the deal on a career with AT&T? Apply today.

AT&T will consider for employment qualified applicants in a manner consistent with the requirements of federal, State, and local laws.