This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted.  No relocation is offered

Position Responsibilities

·Develops and executes the strategic vision for our digital ecosystem, ensuring alignment between marketing objectives and product capabilities while maintaining a cohesive brand experience across all digital touchpoints.

·Leads the development and ongoing governance of digital brand standards, creating and maintaining documentation, training materials, and processes to ensure consistent implementation across teams and platforms.

·Owns the architectural strategy for our website, including information architecture, navigation systems, URL structure, and wayfinding, ensuring an intuitive and effective user experience that drives business results.

·Serves as the key bridge between marketing and product teams, facilitating communication, managing priorities, and ensuring both groups' needs are met in digital initiatives while maintaining brand integrity.

·Builds and presents strategic recommendations to executive stakeholders, supported by data and industry best practices, to drive continuous improvement of our digital presence.

·Establishes measurement frameworks and KPIs to track the effectiveness of digital brand initiatives and user experience improvements, using insights to inform future strategic decisions.

Qualifications

·7+ years of experience in digital strategy, user experience, or related field with demonstrated expertise in website architecture and digital brand governance.

·Exceptional strategic thinking abilities with proven experience developing and implementing comprehensive digital strategies that drive measurable results.

·Strong executive presence with excellent presentation and communication skills, capable of influencing senior stakeholders and building consensus across diverse teams.

·Deep understanding of digital best practices, including information architecture, UX principles, SEO, and content strategy.

·Demonstrated experience in digital brand governance and creating scalable systems for maintaining brand consistency across complex organizations.

·Strong analytical skills with the ability to derive insights from data and translate them into actionable recommendations.

·Experience managing complex digital initiatives and coordinating multiple stakeholders while maintaining focus on strategic objectives.

·Bachelor's degree in Marketing, Digital Media, Business, or related field; Master's degree preferred.

·Natural leadership presence with the ability to influence without direct authority.

·Strategic mindset balanced with practical execution capabilities.

·Excellent problem-solving skills with attention to detail.

·Strong collaborator who can build relationships across teams and departments.